Retail merchandisers are constantly looking for ways to “wow” the consumer, and trends are very fluid at the moment. One aspect of POP signage that remains stable is the need for flexible, movable, customizable signage secured with barbed elastic cord. These Point of Purchase materials can be used just about anywhere, in a variety of retail environments, and are also easy to change up to keep the look fresh. As you design your next POP signage campaign, consider incorporating these trends and tips, and stock up on the barbed elastic cord:

Interactivity—Even a mere store aisle sign hanging with barbed elastic cord can be interactive. Grocery stores can incorporate QR codes and other mobile-device friendly aspects on signage to show their customers exactly where they can find a certain item, what other items in the store would go well with what they’re looking for, provide easy recipes, special sale information, etc. This strategy works well with clothing stores as well.

Surprise them—POP signage that moves, is incorporated with clever mannequin displays and that pops up in different areas of the store on different days keeps customers on their toes, wondering what to expect next. The great thing about using barbed elastic cord for these POP displays is that they can easily be moved anywhere in the store and provide both flexibility and stability to keep the signage in place wherever you decide to put it up. This gives retailers the option to customize based on needs in their location.

Show, don’t tell—The most effective POP signage uses visuals to show customers how a variety of products work together to create the complete “lifestyle experience” that your products can provide, whether it’s outdoor gear, food, clothing, tech, or all of those things mixed together.

Elastic Connections has a wide variety of barbed elastic cords especially designed for retail POP signage. Contact us today at 847-426-6830 to discuss your needs with us!