Category Archives: Elastic Loops

5 Restaurant Menu Design Trends that Stretch with Elastic Cords

One key, but often overlooked marketing transaction in the restaurant-diner relationship is the moment you hand over the menu. The cheap laminated menu says “you-can-find-this-same-boring-food-everywhere,” so it’s essential to craft a menu that says “unique, hip, mouthwatering and local.” From hand-written catch-of-the-day inserts to binding embellished with elastic stretch loops or colored tassels tells diners that they’re in for a treat. So when designing your menu remember…

  1. Typography is all that and a slice of cake. Select two or three compatible, easy-to-read fonts. Basic type should be at least 12 points (avoiding all caps) so everyone can read it comfortably while still feeling and unique enough to highlight special items.
  2. Use natural materials in the menu to convey your restaurant’s commitment to natural ingredients. Depending on your restaurant’s specialty, this could mean anything from leather covers with inserts you can change based on the day, all bound together by 12 inch elastic cord with barbs or balls. Or it could mean rustic, hand-made-looking paper bound by elastic program tassel loops for a theatrical flair.
  3. Show… well-chosen fonts paired with mouthwatering food photography exudes deliciousness and triggers cravings centers in your customers’ brains that can induce them to buying dishes at a higher price point.
  4. …And Tell… Farm-to-Table Local is hot, so if your restaurant focuses on these foods, highlight that all over the menu. Tell about the farm where your eggplant comes from, or share a little nostalgia about a classic pie recipe (without divulging the secret, of course).
  5. Have a separate dessert menu. This helps diners get over their fear of ordering appetizers, for one thing. It also adds a special touch, particularly if the dessert menu is beautifully finished with a satin stretch bow.

If you are creating a new menu or revamping and old one, contact Elastic Connections today to discuss unique elastic cord options for your menu binding today.

Elastic Hangtags for Bottles

The retail market is competitive, and consumers are inadvertently drawn to products without understanding why. As a manufacturer of any type of bottled product, you know your product must “leap off the shelf” as you have only seconds to grab the attention of the consumer.

Packaging for bottled products – whether for wine, or perfume, or hot sauce – is easily enhanced with hang tags.

Hang tags are usually your customer’s first look at what your product has to offer. Without having to read the entire description on the label of your product, consumers read the most important information about what you have to sell on the hang tag. Those that attract attention, and are easily accessible to the customer will yield the best results.

Get consumers to pick up your product first with attractive, easy to read labeling. Provide information on your merchandise tags that give consumers what they want: information at their fingertips about the product they are considering:

  • What the product is made of
  • Where the product was made
  • How the product is used

Elastic for the hangtags come in a variety of colors and textures to match the style of your product and packaging. With hangtag elastic, your product labels can vary in size. Hangtag elastic is available in diameters ranging from 1mm (.040”) up to 2.4mm (.095”) to accommodate a variety of label material, size and weight. The durability of the hangtag elastics ensures that your product tags will stay in place until the customer chooses to remove them.

With attractive labeling, you can bring your product into the forefront. Inquire about our hangtag elastic sold in bulk either spooled or in pretied elastic pieces.