Research from the Specialty Food Association indicates a rapidly increasing percentage (currently 60%) of consumers regularly purchase some type of specialty or gourmet food. They also note that the food packaging is an important element for consumers: it has to tell a story, it must be functional and it needs to go easy on the environment. Elastic loops, bows and stretchy elements can help your product fit those trends:

1. Tell a Story—Generation Z and the Millennials are driving a big part of the demand for gourmet and specialty foods. They are also addicted to social media and frequently post “food selfies” marketers can take advantage of. Statement-making colored stretchy bows or elastic hang tags with QR codes or eye-catching images that go beyond the typical price tag speak volumes across more platforms than just the shop shelf.
2. Be Functional—Today’s gourmet food market is always on the go. They need classy, but fast, fuss-free, secure eating options that can be easily stowed when not in use. Elastic loops with barbs or balls to fasten opened packages when the consumer is underway is just one way to make the entire specialty eating experience a happy one for your customers.
3. Go Easy on the Environment—Simple, clean and environmentally-friendly packaging is super hot, and with good reason. Consumers want to help the environment, and they want to know that the companies they purchase from are doing their part for Mother Earth too. Use recyclable materials, and use less of them. Stretch your resources with simple packaging that tells the story so the consumer knows that by eating your gourmet food product, they are doing themselves and the earth a good turn.

Elastic Connections has hundreds of elastic loops, bows and stretchy elements that are functional, fun and friendly for food packaging:  Call 847-426-6830 today.