The humble elastic hang tag has become far more than a merchandising afterthought reserved for the price. It’s valuable, tangible real estate in a cluttered marketing world. More than just a small plot for your best graphic designers to flash your brand image, it’s also a place to link customers from the product in their hands to the bigger world of other products your company sells. Whether you need bulk elastic hang tag loops for clothing merchandising, food packaging, personal products or boutique items, consider incorporating the following on your next hang tag design:

Simplicity Rules—Retro, black and white and simple color schemes are in right now. Keep an eye on the Pantone Colors of the Year and branch out with tag colors that evoke desire. (Pro tip: orange makes people hungry – try it on food product hang tags!)

The Tech Connection—Make elastic hang tag QR codes mean something to the customer. If it’s a tag for a shirt, that specific QR code can bring up coordinating wardrobe pieces on the consumer’s phone to suggest outfit ideas (and sell more product). QR codes on food item hang tags can suggest recipes or food and wine pairing ideas.

Laser and Die Cut Creativity—Make your hang tag stick out by using die and laser cuts in different shapes or even for layering. The cooler and sturdier the tag, the more likely a customer is to keep it and use it as bookmark. This keeps your brand identity continually popping up on the customer’s mental radar.

You don’t need to stick with the standard white elastic loops for your hang tags either. Elastic Connections can create bulk custom elastic loops for hang tags in a variety of colors and gauges so you can find an exact match for your hang tag merchandising. Contact Elastic Connections today and we can help you get the right elastic hang tag loops for your merchandising projects.