If you have an amazing product to sell, whether it’s apparel, cookies, jewelry, tech or cosmetics, you have to compete to grab the attention of your potential customers. That’s where merchandising and design come into play—right down to the branding on the elastic hang tag. This may seem like a small detail, but anything generic, even on this level, can signal inconsistency and poor quality to the customer. So while planning your merchandising scheme, don’t forget the hang tag!
Elastic Loops to Attach Hang Tags
Whether trying to convey a hand-crafted or high-end look, the trend is to attach hang tags to merchandise with elastic loops. Sure, you can use white elastic loops for hang tags, but consider your overall design; a matte color elastic loop, or metallic elastic loop can really pop.
Hang Tag Color
As previously mentioned, color is an important subconscious seller. Use it strategically in the branding on your hang tags in conjunction with all other branding efforts. Design accordingly and order elastic stretch loops for hang tags in a coordinating tonal or complementary colors to draw the customer’s attention:
- Yellow—Youth, optimism, attention-grabber
- Red—Urgent, energetic, grabs and holds attention, boosts sales
- Blue—Security and trust (often used in banking and health products)
- Green—Relaxing; associated with money and environmentally-friendly products
- Orange—Aggressive, energetic, cutting-edge; stimulates hunger
- Pink—Feminine, romantic
- Black—Sleek, luxurious
- Purple—Calming, yet mysterious; often used in cosmetics and anti-aging
- Gold & Silver—Wealth, power, elegance
Tag Shapes
Trendy merchandise tags aren’t just rectangular today. They may be circular, triangular, oblong, ring-shaped, leaf-shaped, book-shaped or die-cut with all kinds of edging effects that say, “We’re different, we’re special.”
Merchandise Hang Tag Designs
Elastic Connections has a wide assortment of colored elastic stretch loops and hang tag string that will accentuate your merchandise tags and other branding efforts. Contact us at 847-426-6830 to learn more.