Sweating over the trade show giveaways for your booth is a time honored tradition—but does it really need to be? With a little elastic and some research, you can generate excitement, gratitude and follow up contacts with smart swag: Inc. magazine recently polled young, up-and-coming, decision-making trade show attendees about their favorite trade show tchotchkes. The overwhelming response came down to this: Enough with the stress balls already! Make it useful! Usefulness generates positive associations with your brand and promotes follow-up responses. Here were some trade show give away favorites:
- Notebooks with elastic cord pen keepers—Pens are notorious for getting lost; you can never find one when you need one. Conversely, if you find the pen, then you have to dig around to find the paper. So trade show attendees loved customized notebooks with pockets and elastic cord pen keepers that kept the pens and the paper together and were ready when they needed them most.
- Bookmarks with tassels—People are so done with business cards. Bookmarks with attention-getting tassels, on the other hand, were quite popular. They give companies a chance to put their message on a useful item that attendees will see again and again and again.
- Care packages—Trade show goers often forget things in their rush to pack. So one of the most popular and useful swag items could be a branded, elastic-secured care bag with little things like lip balm, an individual packet of Ibuprofen, a peanut-free energy bar, juice box, mini flashlight, bandages, moist towelettes, etc.
- Convenient Snacks—Lunch can never come soon enough at trade shows where people are on their feet all day. Convenient, packable snacks that come with elastic cord to securely reseal them for later snacking are extremely popular and coveted!
Contact Elastic Connections at 847-426-6830 for the elastic cords that hold together your useful tradeshow swag and be the booth that generates the most excitement this year!