It seems the widely-reported demise of brick and mortar shops has been prematurely overhyped—the search for “stores near me” on mobile devices is stronger than ever as people still insist on “trying before buying” and having a pleasing, personal interaction during the shopping experience. So retailers will still need fresh POP signage for displays and décor; and with it, bulk barbed elastic cord to hang and stretch the signage. The latest trends for POP signage include:

Stretchy Fabrics—The hot new POP signage trend is silicone edged, printed fabric. Strong stretch cord with metal barbs can be used to affix the signage to the ceiling while the edges slip over a framework to keep the signage flat from side to side. Digital or dye sublimation printing makes the signage look nothing like fabric, particularly if the display is backlit. This fabric is also easy to ship and store as it packs down into small spaces and is lighter than many other signage options.

LED Lighting—Combine stretched, printed fabric with LED backlighting and you’ve got a real winner. Signage with LED lighting can be lightweight, small, and energy efficient all at once, which makes it a stunning, yet cost-effective solution to attention-getting POP signage. LED lit signage is easy to hang with barbed elastic cord from just about any surface.

Incorporating these two lightweight, energy-saving POP signage elements into your retail environment gives you more flexibility with your time and your budget. Displays are easy to set up with barbed elastic cord to anchor them and they save energy (read: money) and space so you can spend more time providing your customers with an immersive, personalized experience that entices them to keep coming into the store instead of just ordering online.

To order bulk elastic cord with metal tabs or barbs for your POP signage, get a hold of Elastic Connections today at 847-426-6830 and we can help.