In a world of e-readers, it turns out there is still a solid place for classic tasseled bookmarks—both to hold our place, and as potential marketing tools. Scientists have discovered that Kindle and iPad reading, while convenient, isn’t all it’s cracked up to be for our brains or our health. Paper books are better for memory and comprehension. And reading paper books before bed is also better for deep, healthful sleep than illuminated screens. Reports of the death of paper books have been greatly exaggerated, so bookmarks are still necessary. So if you’re marketing a product or service, consider the humble tasseled bookmark because…

1. People Love Freebies—But figuring out which ones to distribute at the next trade show can be a headache. Customized items can be catchy, but what happens to them once everyone leaves the show? Will they blend in with the rest of the tchotchkes, or given to the kids and lost at the bottom of the toy box? If so, your message is lost. Bookmarks rise above the stress balls because…
2. People Love Useful Stuff—Bookmarks can be used right away, right now, and repeatedly. Bookmark tassels call attention to the bookmark, on which you can print any useful information, special offers, a customer loyalty program, QR code, etc. that fits into your branding strategy. The bookmark therefore multitasks for your client, which will create a positive association with your brand.
3. People See it Often—The bookmark is there every time your customer opens a book. If there’s useful information on the bookmark itself, they’ll refer back to it. And because customized bookmarks are relatively inexpensive compared to other freebies, bookmarks can give you great ROI for your marketing dollars.

So if you are wondering what freebies to design for your next promotion or trade show, think bookmarks. And contact Elastic Connections for a wide assortment of colored bookmark tassels to fit the bill: 847-426-6830.