The holidays are approaching, and you merchandisers and marketers know what that means: finding elegant, cost-effective, hassle-free packaging that sets your product apart from its shelf neighbors. In fact, the holiday shoppers you’re trying to attract aren’t all that different from you. Everyone wants stunning packaging without time-consuming wrapping during a season when nobody has extra time. So we suggest gift bags with a twisted cord cinch! It’s the perfect packaging for many gifts. Two such potential merchandising/packaging options include:

• Opaque satin with twisted cord—The colored twisted rayon cord can match or complement the branding, color and merchandising requirements. This is a win-win for the customer and the shop: The gift, whether it’s jewelry, perfume, spirits, electronics, pre-packaged chocolates, etc. is elegantly concealed within the pouch. The customer saves time and headaches with wrapping and the store employees save time so they can serve more customers efficiently.
• Organza pouch with twisted cord cinch—If the product is on display in the store, a translucent pouch with a twisted cord cinch is a beautiful and convenient option. The organza is shiny and eye catching and can easily be incorporated into the display theme to attract customer attention. This is a great option for high-end personal care products, perfume, glass-bottled beverages and some gourmet foods.

Aside from product merchandising, if your company manufactures gift wrapping to be sold to consumers, mass producing gift pouches that can be cinched together with twisted cord is an excellent sell. Many consumers don’t have time to wait in line for someone to wrap their gifts, don’t want to, or simply don’t have the time to wrap them at home; they still want a beautiful option for presenting their gifts, however. Gift pouches fill this market need.

Elastic Connections has elegant twisted rayon cord that fits the cinching needs of gift pouches perfectly. Contact us about color and width options today at 847-426-6830.