A team of packaged-product marketing experts from Deloitte University recently published a study predicting the direction of consumer goods and packaging over the next five years. While they aren’t psychic, they illuminated burgeoning trends that marketers and product developers would be wise to note while investing in bulk pre-tied elastic bows for their packaging:
Consumer Market Bifurcation—The gap between the lower and middle classes and the affluent continually widens, leaving the majority on the former end feeling continually behind the curve. Margins are tight for these folks, so packaging should be simple, useful and elegant; consumers often want to reuse or recycle packaging. Pre-tied elastic bows not only convey the feeling that a product is special regardless of price point, it’s something the consumer can reuse.
A Common Demand—Regardless of a consumer’s place on the spectrum, the overwhelming direction of packaged consumer goods is towards health, wellness, ethical and environmentally-friendly products. That means demand for naturally-derived personal care products, organic gourmet foods, ethically-made apparel products, etc. will continue to increase. Pre-tied elastic bows in all different colors and sizes hold these things together to make great, easy, classy and ethical gift-giving options.
Digital Channels—Consumers’ main shopping experience will be a highly-digitized and mobile one; it already is. Pre-tied elastic bows stand out in product images consumers view online and help grab attention in a cluttered, noisy marketing world.
Customization—Consumers are continually being divided into smaller and smaller niche markets; they expect their products, more than ever, to speak to their individual needs (and, indeed, their individualism) right down to the packaging. Product developers and marketers can use a variety of pre-tied elastic bows in different widths, colors and finishes (matte or metallic) to a.) drive home the brand message while also b.) giving the consumer a choice they like.
Contact Elastic Connections today at 847-426-6830 to discuss custom pre-tied elastic bows you can use for your forward-thinking product packaging.